DIY Guru - Social Media Management
DIY Guru - Social Media Management
DURATION
On Going
DURATION
On Going
CLIENT
DIY Guru
CLIENT
DIY Guru
Paid Boosting
Paid Boosting
Content Scheduling
Content Scheduling
PROJECT OVERVIEW
PROJECT OVERVIEW
DIYguru aimed to position itself as India’s leading EV upskilling platform. The goal was twofold: to drive course sign-ups among learners and build corporate credibility with decision-makers across industries.
DIYguru aimed to position itself as India’s leading EV upskilling platform. The goal was twofold: to drive course sign-ups among learners and build corporate credibility with decision-makers across industries.
The Challenge
The Challenge
DIYguru’s audience was diverse, ranging from Gen Z students on Instagram to corporate L&D heads on LinkedIn. We had to build trust, show tangible outcomes, and spark goal-oriented engagement across platforms within just two months.
DIYguru’s audience was diverse, ranging from Gen Z students on Instagram to corporate L&D heads on LinkedIn. We had to build trust, show tangible outcomes, and spark goal-oriented engagement across platforms within just two months.
WHAT WE DID
WHAT WE DID
Developed a platform-specific content strategy for Instagram, LinkedIn, Facebook, and YouTube. Used a narrative blend: founder insights, student success stories, and visual explainers. Ran paid boosts to widen reach and drive clicks to course pages. Aligned content with the podcast, webinar, and newsletter outreach efforts for multi-touch visibility.
Developed a platform-specific content strategy for Instagram, LinkedIn, Facebook, and YouTube. Used a narrative blend: founder insights, student success stories, and visual explainers. Ran paid boosts to widen reach and drive clicks to course pages. Aligned content with the podcast, webinar, and newsletter outreach efforts for multi-touch visibility.
